Our “The Rise of Green Travel” report maps out a possible future for green aviation and explores major advancements over the next 5 years.
THE 6X+S AIRLINE BRAND MODEL
Our updated airline brand model presents a new framework for airlines to build lasting brands in the age of sustainability.
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Facts and Figures
2.1%
of all human induced
carbon dioxide emissions
is produced by the aviation industry
21.2
gigatons: The amount of CO2
emitted by 2050 if the industry
carries on flying as it is today
25.8
billion litres
of SAF under
offtake agreements
50%
The amount of SAF that can be
blended with traditional jet fuel
for use in a commercial aircraft
900
million metric tons:
The amount of CO2 emitted
by commercial aircraft in 2019
12%
The percent of all
transportation emissions
that aviation is responsible for
Why Sustainability Matters
As the leader of one of the world’s largest airlines, I recognize our responsibility in contributing to climate change as well as our responsibility to solve it. It’s no longer enough for us to connect the world without making sure it has a future.
SCOTT KIRBY
CEO, United Airlines
Connecting the world and protecting our environment for future generations cannot be mutually exclusive. Travelers should not have to choose between seeing the world and saving the world.
ED BASTIAN
CEO, Delta Airlines
If we thought of sustainability in the same way that we think about safety, I’m quite sure we’d be incentivised to create solutions to actually solve those problems.
GREG FORAN
CEO, Air New Zealand
If we wait for the ideal technology to be available, then the world is cooked. We miss the net-zero targets. We miss the temperature rise targets.
WARREN EAST
CEO, Rolls-Royce
Solving the climate challenge requires collaboration across industries. Decarbonizing aviation is much harder than decarbonizing road transport, as the laws of physics are against us. No one solves these challenges alone.
TOPI MANNER
CEO, Finnair
Increasingly, travelers will make choices that do include carbon emissions and therefore, the environmental performance [of their airline]. The people that don't respond in the sort of ways that we've been doing may well be history.
TONY DOUGLAS
CEO, Etihad Airways