In Conversation: Holly Boyd-Boland, Virgin Atlantic
In this week’s episode of ‘Sustainability in the Air’, SimpliFlying CEO Shashank Nigam spoke with Virgin Atlantic’s Holly Boyd-Boland, who shares how the airline is planning for its historic [...]
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How Schiphol Airport is Delivering on Brand eXternalities in the Age of Sustainability
A much-overlooked fact is that brand eXternalities are hidden opportunities to impress the customer beyond expectations, often by showing the human side of the company.
In Conversation: Seth Horowitz, CarbonClick
In this week’s episode of ‘Sustainability in the Air’, SimpliFlying CEO Shashank Nigam spoke with CarbonClick’s Seth Horowitz, who shares how carbon offsets, when used carefully, can be an asset [...]
How Saudia is Delivering on Brand eXpression in the Age of Sustainability
Brand eXpression is the key to building familiarity with the brand through constant interaction to nurture loyal customers over time.
How Airlines are Delivering on Brand eXperience in the Age of Sustainability
The aim of providing a superlative brand experience is customer loyalty. What can airlines do to make customers want to fly with them again?
In Conversation: Arjan Meijer & Rodrigo Silva e Souza, Embraer
In this week’s episode of ‘Sustainability in the Air’, SimpliFlying CEO Shashank Nigam spoke with Embraer’s Arjan Meijer & Rodrigo Silva share how the aircraft manufacturer is decarbonising [...]
How United Airlines is Delivering on Brand eXpectation in the Age of Sustainability
In its essence, brand eXpectation is an accurate projection of what an airline is about and the experience it will deliver to the customer.