WORKSHOP
HOW TO AVOID THE GREENWASHING TRAP
Future-proof your messaging with our Sustainability Communication Masterclass designed
for airline and airport executives like you
Future-proof your messaging with our Sustainability Communication Masterclass designed for airline and airport executives like you
Join 1000+ aviation executives who have attended our masterclasses
Benefits this masterclass provides
SEE THE BIG PICTURE
Understand why climate activists target airlines and craft the best communication responses to limit the damage to the brand.
INVEST FOR TOMORROW
Work on your sustainability communications and get the message right for customers, employees, shareholders and the media.
BRING YOUR SUSTAINABILITY INITIATIVES TO LIFE
Work on your sustainability communications and get the message right for customers, employees, shareholders and the media.
Pressure on airlines from climate change campaigners around global warming will not go away. If anything, it will only increase.
Climate change groups think that claims airlines are making about decarbonizing or going ‘green’ are largely greenwashing.
But by keeping a low profile and saying nothing, you lose the opportunity to tell your story. We believe there is an effective way to communicate your sustainability initiatives.
In our masterclass, we’ll look at how you can communicate on the front foot.
What to expect?
Six interactive workshops tailored to your organization’s needs, delivered every two weeks by our Sustainability Communications experts
- A review of your existing sustainability programme
- A look at your own national advertising and communications regulations
- Best communication practices for your entire organization
- Working with third-party validation
- Creative workshop & building your sustainability communication toolkit
- Climate activism and their tactics
- A look at greenwashing outside aviation
- Consumer attitudes towards climate change
- Learning from sustainability case studies of other aviation brands
The big benefit of a day like this is that we can all learn from each other because we all have to handle the same kind of crises each day or each month. So it’s really nice to understand how other airlines do it, which helps us know how to do it better in the next crisis.
Claudia Tluk
Senior Manager Branding & Digital Marketing
