NEWSLETTER
In Conversation: Holly Boyd-Boland, Virgin Atlantic
A brand new episode of ‘Sustainability in the Air’ podcast is out.
This week, Dr Ramon Sanchez, Principal Investigator and Research Associate at Harvard University, spoke with SimpliFlying CEO Shashank Nigam and shared how academic institutions and airlines can work together as allies to decarbonise aviation.
Here are some of the issues they covered in the podcast:
Listen to the episode here or on your favourite podcast platform.
Together with our season partner CarbonClick, we will plant one tree for every new listener and 50 trees for each review. All funds will go to the Maputo Bay Reforestation Initiative in southern Mozambique.
Sustainability was a big focus of this year’s World Travel Market (WTM) in London, with a number of panels dedicated to it.
One was a ‘Future of Transport’ session, which included Haldane Dodd, Executive Director of the Air Transport Group (ATAG), Kata Cserep, Global Managing Director Aviation at ICF, and Tom Grundy, CEO of hydrogen airship company Hybrid Air Vehicles.
Most of the panel felt that more effort should be going into drop-in fuels, either Sustainable Aviation (SAF) biofuels or eventually Power to Liquid Fuels.
Both Haldane Dodd and Kata Cserep said that tech fixes and new engine types could only get us so far, due to regulatory and cost barriers.
Instead, they advocated more incentives for SAF production of the kind currently in place in California.
Meanwhile, a greenwashing panel saw Sunday Times Chief Travel Writer Chris Halam claim that he’d received a press release where the word ‘sustainability’ was mentioned over 40 times.
The greenwashing panel, hosted by travel magazine Wanderlust, advocated that sustainability become part of the traveller experience.
They also suggested that travel brands start redefining what aspirational travel means, to start getting around the perception that sustainable tourism means “lentils instead of chocolate cake.”
We have a report on greenwashing out next week. If you are an email subscriber, you’ll receive a link to read and download. It will also be available on our Green Hub.
Deal news
Iberia Airlines Enters Agreement with Gevo for Sustainable Aviation Fuel (Autoevolution)
Etihad Airways to eliminate condensation trails on net-zero flight to Egypt’s Cop27 (The National)
Air NZ Says It’s Aiming to Fly a Zero-Emissions Aircraft By 2026 (The Latch)
Amex GBT CEO Says Greener Air Travel Starts With Building More Sustainable Fuel Plants (Skift)
Business Travel Association makes sustainable aviation fuel plea (Travel Weekly)
Royal Jordanian commits with IATA to enhance environmental sustainability (Travel Daily News)
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